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Danielle Phillips - Virtual Assistant

Danielle Phillips

Random Fact About Me

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During lockdown, me and my husband developed a love for high strategy board games. We have an ever increasing collection and enjoy spending hours with friends playing whenever we get the chance. 

Hello

I’m Danielle, the owner of Willow Desk. With over 20 years of experience across administration, customer service and marketing, I bring a practical, personal approach to supporting small businesses.


My experience


I began my career at an insurance company, administering pensions for customers approaching retirement. It was here that I discovered how much I enjoyed delivering high-quality customer service. I took pride in the positive feedback I received and always aimed to be polite, patient and efficient in every interaction.


I then spent seven years at a medical equipment company, taking on a variety of roles across administration, sales and marketing support. This sparked my interest in marketing and a desire to develop my skills in a field that combined creativity, communication and organisation.


Following a redundancy, I worked as a Personal Assistant to the owner of a care company, providing both business and personal support. This gave me valuable insight into the day-to-day demands of running a small business and the difference adaptable, proactive assistance can make.​

Over the past eight years, I’ve worked as a Marketing Administrator and later as a Marketing Coordinator. I’m incredibly grateful to the team, who supported me as I developed my love for design and marketing communications.

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During this time, I also completed my CIM Level 3 qualification with distinction, building on my experience across administration, customer service and marketing.

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In just over a year, I’ve built Willow Desk into a business that has enabled me to take the next step: leaving my employed role to make Willow Desk my full time focus. I’m incredibly proud of that progress and grateful to the clients who have trusted me along the way.  This next chapter gives me more time to support them and welcome more small business owners to Willow Desk.

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Why virtual assistance?

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In 2023, I became a mum to our beautiful daughter, and in 2024, we welcomed our amazing son. Yes, two under two! ​Motherhood has taught me patience, resilience and greater confidence in my abilities. With the support of my incredible family, I completed my CIM qualification while pregnant and raising a toddler, an achievement I’m especially proud of.

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These experiences reinforced what I already knew: my strengths lie in being adaptable, proactive and working in varied, people-focused roles. I’m passionate about working with people who love what they do. Their enthusiasm is contagious, and I love being part of that energy.

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Virtual assistance brings my experience and strengths together while allowing me to be present for my young family. Through Willow Desk, I offer administrative, organisational and creative support, from managing everyday tasks to designing websites, supporting marketing and creating clearer business processes.

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My aim is to become someone you can confidently hand work over to, knowing I’ll take the time to understand your business, make helpful suggestions and see things through.

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Where is Willow Desk heading?

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I’m building Willow Desk around practical, personal support that makes running a small business easier.

 

Over the next five years, my goals are to:

  • Become a trusted first choice for small businesses looking for reliable support with administration, marketing and organisation.

  • Develop clear service packages, making it easier for clients to understand what’s included and choose the support they need.

  • Build a team of trusted associates, bringing more skills and capacity to Willow Desk while maintaining a consistent standard of care.

  • Continue developing my client portal, giving clients a convenient place to view progress, access information and approve work.

  • Create useful templates, resources and, in time, training to help business owners and aspiring virtual assistants build confidence and stronger systems.

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At the heart of these plans is the same purpose: helping people reclaim their time, feel more organised and focus on the work they enjoy.

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