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Black Brush Strokes

MarketingSupport for Small Businesses

What Willow Desk Offers

What’s Included? 

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  • Content planning / content calendar creation

  • Copy writing (social posts, blogs, newsletters)

  • Campaign planning and implementation

  • Canva design support (branding, graphics, marketing materials)

  • Email marketing support

  • Repurposing content for multiple platforms

  • Presentation design and branding

  • Basic branding support (consistent visuals and messaging)

  • Website Support

  • Website Creation

Why Outsource Marketing Tasks?​​

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  • Stay consistent with your marketing

  • Save hours on design and content creation

  • Show up professionally online

  • Reduce overwhelm around “what to post”

  • Focus on running and growing your business

Who It’s For

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  • Small business owners

  • Animal professionals

  • Coaches, consultants, and service based businesses

  • Entrepreneurs who struggle with content consistency

  • Business owners who don’t enjoy design or marketing

Services tailored to your support needs and budget. 

Adhoc Support

£30 per hour

Minimum of 1 hour a week

Packages

While hourly support is perfect for ad-hoc tasks, packages provide a more strategic approach.

 

By taking the time to understand your business, goals and audience, I can work proactively rather than reactively, planning ahead, maintaining consistency and focusing on results rather than watching the clock.

 

Packages also provide predictable monthly costs, dedicated support and the reassurance that your marketing and business administration are progressing, even when you're busy focusing on running your business.

Social Media Support

At Willow Desk, social media support is split into two phases, allowing you to choose the level of support that's right for your business.

Marketing Foundations

Social Media Strategy & Planning

 

Ideal for businesses looking to refresh their social media presence or build a solid foundation.

 

This one-off project takes a deep dive into your business, audience and goals to create a clear, achievable social media strategy.

 

Together, we'll establish what to post, who you're talking to and how to create content that supports your business objectives.

 

This phase includes:

  • Discovery session

  • Business and competitor research

  • Target audience review

  • Content pillar development

  • Brand tone of voice guidance

  • Monthly content planning

  • Content ideas and recommendations

  • Social media workflow and scheduling recommendations

 

Once your strategy is in place, you'll have everything you need to confidently manage your own social media—or hand it over to Willow Desk for ongoing support.

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£299 One-Off

Marketing Management

Ongoing Social Media Management

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Once your strategy is established, Willow Desk can provide ongoing support to keep your social media consistent and engaging.

 

Essential

Perfect for businesses wanting to maintain a consistent online presence.

Includes:

  • Content planner updated monthly

  • 3 posts per week

  • Graphic design and content creation

  • Caption writing

  • Content scheduling

  • Up to 2 rounds of revisions per month

  • Monthly performance review

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£299 Per Month

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Growth

Ideal for businesses looking to increase visibility and engagement.

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Includes:

  • Content planner updated monthly

  • 5 posts per week

  • Graphic design and content creation

  • Caption writing

  • Content scheduling

  • Up to 2 rounds of revisions per month

  • Monthly performance review

  • Monthly strategy check-in and content recommendations

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£449 Per Month

Brand in a Box

Refresh your Brand

Already have a logo? I'll help bring your brand to life across everything your business needs.

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From social media graphics and brochures to presentations, PDFs, workbooks, business documents and marketing materials, I'll create professional, consistent designs that reflect your brand and help your business stand out.

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Process

  • Initial discovery session to understand your business, audience and goals

  • Review of your existing logo and branding

  • Development of a cohesive visual style that works across your marketing

  • Design and refinement of your branded assets

  • Final handover of editable files and Canva templates where applicable

 

What's Included

  • Review and refinement of your existing brand identity

  • Brand colour palette and typography recommendations (if needed)

  • Consistent design style for your business

  • 8–10 branded Canva social media templates

  • Marketing materials tailored to your business (such as brochures, flyers, presentations, price lists or PDFs)

  • Brand guidelines to ensure consistency across all future marketing

  • Canva templates and design assets supplied where applicable

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Brand Refresh
Brand review, colour/font recommendations, 5 Canva templates.

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£295 One-Off

 

Brand Essentials
Everything you've listed, plus four bespoke marketing assets.

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£495 One-Off

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Brand Complete
Everything in Essentials, plus a larger suite of templates and marketing materials, email signature, presentation template, document templates, and one month of design support.

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£795 One-Off

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Walk away with a professional, cohesive brand identity ready to use across all platforms.

Copy writing

Blogs, Newsletters, Lead Magnets

Blogs and newsletters are powerful ways to grow your audience and market your business.

 

I’ll create content that’s aligned with your brand, engaging for your readers, and ready to publish.

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What’s included per article:

  • Professionally written copy

  • One rewrite for refinement

  • Design based on your branding

  • Images sourced (or use your own if preferred)

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​ £90 per article ​

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If you're new to this and want some help getting started. 

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  • Initial planning session (1 hour max) 

  • I'll research topics

  • Plan outlining topics and brief descriptions of content that would work for your marketing strategy.

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£120 One-off

Website

Website Creation (Choice of Wix or WordPress)

NON-Ecommerce

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​A professionally designed website built using your existing brand guidelines, giving your business a clear, credible online presence.

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Choose between Wix or WordPress, depending on your needs and future plans.

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This package is ideal if you already have your website content and images prepared.
(E-commerce functionality is not included.)

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What’s included

  • A 5–7 page website

  • Set-up using your existing branding

  • Basic SEO configuration

  • A short website upkeep video guide so you can confidently manage updates yourself​

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Pricing (one-off)

  • WordPress — £499

  • Wix — £349

* Design only. Domain costs, hosting, and any additional add-ons are charged separately.

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Optional add-ons

  • Additional pages — £99 per page

  • Content writing — £120 per page

  • Website management — please contact me for pricing​

 

WordPress vs Wix: which is right for you?

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WordPress

  • Fully customisable and scalable

  • Ideal for blogs, e-commerce, or more complex websites

  • Requires more setup and maintenance, but you have full ownership and control

Wix

  • Quick, simple, and cost-effective

  • Ideal for small businesses, portfolios, or straightforward websites

  • Drag-and-drop editing makes future updates easy

Marketing Blueprint

​Perfect for businesses that know they should be marketing, but don't know where to focus. Together we'll create a practical marketing plan that's realistic, achievable and tailored to your business goals. Rather than throwing content at every platform, we'll identify what will have the biggest impact and build a plan you can confidently follow yourself—or hand over to me to implement.

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Process

  • Discovery questionnaire

  • 90-minute strategy session

  • Review of your current marketing

  • Competitor research

  • Identify your ideal customer

  • Create your marketing priorities

  • Develop a realistic action plan

  • Written roadmap delivered within 5 working days

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What's Included

  • Marketing audit

  • Target audience review

  • Customer journey mapping

  • Key marketing opportunities

  • Content pillar recommendations

  • Platform recommendations

  • Monthly content themes

  • Email marketing opportunities

  • Website recommendations

  • SEO quick wins

  • Lead generation ideas

  • Business systems recommendations

  • 90-day marketing action plan

  • Follow-up call (30 minutes)

 

Deliverables

  • Marketing Blueprint PDF

  • 90-day action plan

  • Content ideas

  • Priority checklist

  • Quick wins list

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Marketing MOT

45-minute review

Website

Socials

Google Business

Quick wins

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£95 One-Off

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Marketing Blueprint (£295) 

Marketing Blueprint PDF

90-day action plan

Content ideas

Priority checklist

Quick wins list

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£295 One-Off

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Marketing Partner (£595)

Everything in the Blueprint PLUS:

​Quarterly planning session

3-month content calendar

Email marketing plan

Campaign ideas

Launch plan

Repurposing strategy

Priority implementation roadmap

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£595 One-Off

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